Project Description

Webuyanycar.com is a multi-location operation in the NorthEast United States that purchases vehicles to be sold at wholesale. Compared to their british counterpart, webuyanycar.com was still a fledgling venture in the United States, and did not have the brand recognition needed to build comfort and security in their clients.

With a need to both build brand identity, as well as educate the public on what it is that webuyanycar.com offers, it was decided to spell out their process on a series of 20’x60′ outdoor boards along interstate 95 just north of Philadelphia International Airport. From a 1963 Volkswagen Beetle to a 2013 Lexus IS350 and everything in between, webuyanycar.com truly does buy any car.

*completed with former agency.