In early 2015, The AnchorMark Branding Co. was approached with the idea of producing a recruiting brochure for Comcast’s Assurance and Advisory Team (CAAT). CAAT is an integral part of the Comcast/NBC Universal family of companies, working with the divisions year round to assess risk and improve there effectiveness as an entity. It is important to CAAT that they hire, and promote, the right staff through their program, and thus it was imperative that we develop a piece that is as compelling as it is informative, and possess the same quality and character CAAT looks for in its employees.
After presenting various ideas and formats, it was decided that the new brochure would be based on an accordion fold layout, featuring the CAAT logo die-cut from the front cover. The brochure was printed 4 color with an aqueous coating on 100# satin cover, providing a rich and durable feeling, while retaining enough contrast to bring life to the color and images on the page.