Project Description

The Philadelphia Children’s Alliance (PCA) coordinates a multi-agency, interdisciplinary response to promote healing and justice for victims of child sexual abuse in Philadelphia. On a day to day basis, the PCA works hand in hand with child victims and their parents/guardians, as well as government agencies and corporate donors. To this end, it was important for the PCA’s stationery package to be reflective of and receptive to all of these intended recipients.

As part of the healing process, the PCA invites child victims to draw during different stages of the investigative process. It was determined that these drawings were a unifying visual between the corporate and child friendly themes of the agency. For this stationery package, we collected finger paintings to be used throughout the various marketing materials that would be published by the PCA. with clean and simple intentions, it was also important that we tied the elements of the finger painting into all forms of print materials that would be published by the PCA.

*work completed while employed at the Gillespie Group.