Project Description

The Murphy Ruffenach Funeral Home is a long time establishment of the South Philadelphia community. It was for this reason that the Brian W. Donnelly family of funeral homes chose to keep the Ruffenach name in place after acquiring the business for their own operation. With a need for new stationery, it was determined that there was a need for a complete rebranding of both the Murphy Ruffenach and Brian W. Donnelly funeral homes. With their long history in South Philadelphia and their unique nod to traditional funeral services, we wanted to keep the historic look and feel of the name and brand. The developed concept was a vintage look that was carried across both brands, including a matching pair of trademarks including both the Ruffenach and Donnelly names.

Materials for this project were printed on a natural colored parchment paper, with traditional offset and letterpress processes.

*developed with former agency