Project Description

Servicing a geographically targeted region, Cold Spring Beverages of Newtown, PA must find a way to promote in-store specials, as well as promote themselves to current and potential customers. Utilizing the US Postal Services Every Door Direct Mail services, we are able to target residential homes near Cold Spring’s location, at a fraction of the cost of a standard direct mail campaign.

For Cold Spring’s 2015 4th of July campaign, we developed a bifold postcard featuring current beer, and cigar specials, as well as discounts and coupons. The use of a glued bifold card allowed us to include a larger amount of content from a standard postcard, while continuing to send standard post via EDDM.

As always, all of the returned coupons are tracked and evaluated against previous campaigns and analytics are provided to Cold Spring Beverages.